What are the best aspects of a good website?
Your customers want a good experience but maybe they are not aware of what makes your site a good read. Its easier than you think.
Give your visitors something they can chew on, but dont leave them hanging. They need important information so they can meet there needs and call you to fix the problem. Make sure your front page has a phone number on it, or make the contact area easily found. People when browsing websites follow a pattern, usually in a form of an F. This Study shows how this is done, from Wichita University study.
Is all your information in the appropriate areas so a visitor can scan it quickly and efficiently? Do you have bullet points, small paragraphs and pictures?
Show your Business Personality
Its important to show what you are about, give an about us statement that is honest. People want to trust you and your company. Dont forget to give your company an Our Team page, maybe with pictures and a small bio.
Immediate Customer Service
People like service, and this includes your instant response from an email or a request for service online. You can add a request for service email response form on your website that will be able to email you with the appropriate information needed to complete the transaction.
Some of the information as follows will help you cater to your customers appointment.
- Date and time requested
- Phone number
- A field to pay for the appointment(make drop down menus with different rates)
The first impressions of a website is important too, use high quality images and complimenting colors.
67% say that they’re more likely to buy a product or service
from a mobile-friendly site
48% said that if a site didn’t work well on their smartphones,
it made them feel the company didn’t care about their
36% said they felt like they’ve wasted their time visiting sites that don’t work well on their mobile devices.
Are mobile apps helping restaurants?
Some of the questions that businesses have about mobile apps are the same.
“We don’t see the need for an app”, As a restaurateur, do you have the same thought process?
There are alot of ways a restaurant can increase business, but a mobile app is one of those implementations that a restaurant cant afford not to have.
With all the features, the efficiency and profitability of an app is too good.
An app can help generate more revenue and also can help with running it more smoothly.
When people are on the go they will usually search for a mobile app for a restaurant. Consumers were surveyed and they found out that over 80 percent of them searched for a mobile app and 92 percent of them searched via web browser from a PC. So whats the big deal? Well statistically restaurant searches outperform any other industry, including hotels, and retail outlets.
As a restaurant owner it only makes sense to utilize an app for your business, the bottom line the mobile trend is only going upward and the projections for mobile use is predicted to increase way into 2020.
Apps are being increasingly created for the service industry today. Apps are popping up everywhere, because there is one thing for sure, people are using the smartphones every day,its an epidemic.
There are many advantages to using an app for your restaurant
1. Its convenient
2. Reservations can be made.
3. Customers can easily order online
( Payment platforms are making it easy for money transfers)
4. Synchronization with social media
5.Synchronization with Dining platforms
6. 6 Billion Smartphones by 2020
Marketing your product online helps you to connect to more customers and increases your chance of getting in more sales and reaching that online marketing success. However, if you are one of those people who are just starting to venture into this online business you may find it hard to setup a strong base in this market.
Thankfully there are a lot of successful entrepreneurs who are willing to help and share their knowledge to make your online business venture a feat and fruitful one. There are also a lot of options and tips online that you can undertake should you wish to be successful in this field. Below are some tips that you might want to consider when starting your online venture:
As a starter in the business it would be beneficial to have a professional website that is easy to navigate and provide information to customers fast. Having presentable and professional web pages and online accounts also helps an entrepreneur or marketer get better impression from visitors and customers and would likely lead to a beneficial transaction between parties. Checking the current trend in the design industry helps a lot on giving you an idea of what a professional website should look like.
Attend webinars of well-established marketers, attend to as many as you can until you are confident you have learned enough knowledge from them. It doesn’t matter if your field or niche is different as theirs, what matters is that you learn how they deliver their webinars to their audience and how they establish a connection with them. Learning how to deal with customers properly in real-time would help you build a strong connection with them and it makes you provide your message and sales pitch more easily.
Ask expert advice and don’t be afraid to partner with some established marketers. There are a lot of generous online and offline consultants that are more than willing to share their knowledge to aspiring individuals in the market, don’t be afraid to approach them. Partnering with some of the well-established consultants in the market today does not only benefit you to gain more knowledge from the business but it also helps you get some leads. And leads are important if you wish your business to last long and be successful.
Online marketing and consultancy business requires a lot of time, effort, enough skills and most specially connections if you are still establishing your name. It may not be easy at first but if you get utilize the appropriate tools for your business and acquire the right knowledge things will be a bit easier. Always make connections with new and old individuals in the market, you will learn exciting information and get a better grasp of the business as you move towards imprinting success on your name in the industry.